In fact, it's not at all about the right hand, as women did wear rings on their right hand fingers before this marketing concept came into being, it's about what became almost an obsession for the left hand ring!
And of course, after one conquest, others must follow - after the diamond engagement rings hit, the market for diamond rings still had potential! The commercial outcome is one of larger proportions, first of all because the general tendency around the world is to postpone or forego marriage, then, while the diamond engagement ring addresses only to grooms-to-be as buyers, the right hand ring addresses to both men and women. And this is how:
The independent career woman
The idea was to go with the new wave of feminist thinking stressing upon women's independence wish - married or not, you still have to wear a diamond ring to reassess your leading position alongside men! It's a sort of impulse for the women who are generically tired of the role of housewives and feel they can do better with their lives. So, the left hand ring stands for the labors that marriage brings along while the right hand ring reads as the careless, joyful side of life.
http://www.thephotoforum.com/forum
http://www.ehmac.ca
http://www.northernparkour.com
http://www.ospreysrugby.com/forum
http://forums.blueline.ca
you are the only one who feels betrayed
the first time in my life
a plan to make all of this right
it's your turn
Who are you?
